Zoox is a purpose-built autonomous vehicle created for riders, not drivers. A design with no front or back and a mindset that deliberately breaks from what we call a “car.” That philosophy shaped the entire digital experience. Our aim was to make the website feel human and grounded, translating a game-changing product into something people could understand and connect with. Working with the team, I contributed to the next generation of the Zoox product interface, aligning the UI with the vehicle’s core principles of symmetry, safety, clarity, and rider-first design. The work supported the public launch, helping Zoox establish its presence first in Las Vegas and then across the country.