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Playroom
A brand unafraid to miss the mark
Playroom
A brand unafraid to miss the mark
Overview
Playroom is a creative studio built around one belief: great brands don’t happen by chance. They’re shaped through experimentation, direction, pressure, and impact. Blending strategic thinking with instinct, Playroom treats branding as worldbuilding, crafting identities and experiences designed to leave a lasting mark.
Client
Playroom Studio
Role
Creative Direction, Identity, Digital Design
Year
2026
Credits
3D Art: Kevin Odermatt
Overview
Playroom is a creative studio built around one belief: great brands don’t happen by chance. They’re shaped through experimentation, direction, pressure, and impact. Blending strategic thinking with instinct, Playroom treats branding as worldbuilding, crafting identities and experiences designed to leave a lasting mark.
Client
Playroom Studio
Role
Creative Direction, Identity, Digital Design
Year
2026
Credits
3D Art: Kevin Odermatt
Overview
Playroom is a creative studio built around one belief: great brands don’t happen by chance. They’re shaped through experimentation, direction, pressure, and impact. Blending strategic thinking with instinct, Playroom treats branding as worldbuilding, crafting identities and experiences designed to leave a lasting mark.
Client
Playroom Studio
Role
Creative Direction, Identity, Digital Design
Year
2026
Credits
3D Art: Kevin Odermatt
The Challenge: Playroom needed to feel like more than a design studio. It had to become a world: playful enough to invite experimentation, sharp enough to signal strategic thinking, and flexible enough to hold branding, digital design, art direction, and creative collaboration.
The Challenge: Playroom needed to feel like more than a design studio. It had to become a world: playful enough to invite experimentation, sharp enough to signal strategic thinking, and flexible enough to hold branding, digital design, art direction, and creative collaboration.
Design Direction: Playroom’s visual world takes the logic of play and pushes it into sharper territory. Through tension, the identity transforms familiar references into a system that feels precise, theatrical, and slightly dangerous.
Design Direction: Playroom’s visual world takes the logic of play and pushes it into sharper territory. Through tension, the identity transforms familiar references into a system that feels precise, theatrical, and slightly dangerous.
The Mark: The logomark takes the form of a bullseye, turning focus and impact into a simple, flexible symbol. It becomes a graphic device, imagery, and language.
The Mark: The logomark takes the form of a bullseye, turning focus and impact into a simple, flexible symbol. It becomes a graphic device, imagery, and language.
Design System: The system is direct by design. Red creates urgency, black adds theatricality, and white brings precision. Combined with typography, clean imagery, and bold editorial compositions, the identity feels playful but controlled.
Design System: The system is direct by design. Red creates urgency, black adds theatricality, and white brings precision. Combined with typography, clean imagery, and bold editorial compositions, the identity feels playful but controlled.
Digital Direction: The identity was designed for the digital age. Through web, social, and animation, motion becomes a way to build tension, reveal the brand layers, and pull people deeper into the world.
Digital Direction: The identity was designed for the digital age. Through web, social, and animation, motion becomes a way to build tension, reveal the brand layers, and pull people deeper into the world.
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